Virgin Limited Edition announces new luxury hotel in Mallorca

Virgin Limited Edition, Sir Richard Branson’s luxury collection of award-winning hotels and retreats, is delighted to announce the development of a brand new 28-bedroom luxury boutique hotel on its Son Bunyola estate in the stunning Tramuntana region in Majorca.

The hotel, already under construction, consists of the restoration of a historic Finca (resulting in rural land with a real estate building) and the surrounding landscape on the beautiful Son Bunyola estate, part of the Virgin Limited Edition portfolio. Due to open in the summer of 2023 as Hotel Son Bunyola, the Finca development will form part of a spectacular 810-acre estate, located on a UNESCO World Heritage Site, which already occupies three Luxury stand-alone private villas in the collection. .

Dating from 15and century – and surrounded by vineyards, citrus, almond and olive trees – the Finca is a historic monument, central to the private estate and fundamental to the history of the area. The hotel will retain all of the original features of the Finca, bringing it to life as a stunning new hotel in one of the most prestigious and protected areas of the Tramuntana region, as well as incredible panoramic views of the Mediterranean coast.

Jon Brown, Managing Director of Virgin Limited Edition, said: “The northwest coast of Mallorca has always been a very special place for Sir Richard Branson and Virgin Limited Edition. We are absolutely delighted to have the opportunity to restore this magnificent landmark and honor its rich history, and we look forward to welcoming another small luxury hotel to our portfolio, including inviting guests around the world to experience this preserved corner of the world.

“Celebrating and preserving the heritage of this important Mallorcan monument has been at the forefront of our restoration plans and thanks to the fantastic work of Gras Architects, the Finca has been designed to showcase the incredible natural surroundings it enjoys. This is of course combined with our commitment to sustainability, something that is ingrained in everything we do – from saving energy to harvesting rainwater and protecting the environment – some of the values fundamentals of the Virgin Limited Edition brand.

“Whole in line with the home style of our collection, we are also delighted to be working with Mallorca-based interior designer Rialto Living. Known widely for their stunning residential designs, they were a natural fit for us and work to ensure the The hotel’s design offers our guests the same exceptional standards that have made Virgin Limited Edition famous, along with a welcome injection of beautiful Mallorcan charm.”

Development of the Finca began in June last year with a meticulous historic reconstruction project focusing on existing buildings and structures, using traditional and local materials at the heart of the hotel’s design. The combination of a new design with existing historic elements such as wooden carpentry, stone arches, ironwork and whitewash will help bring the hotel to life, while ensuring that the history of the Finca is celebrated and enhanced at every possible opportunity.

The hotel will include the main Finca and the Tafona, which previously contained the historic olive press as well as several ancillary buildings. These will house 28 stunning rooms and suites, including two showcase Tower Suites – one of which was originally a medieval defense tower built in the 15and century. The hotel will offer two restaurants, lounges, several outdoor terraces and an impressive brand new swimming pool with incredible views of the surrounding countryside and Mallorca’s famous Foradada.

Sustainability is anchored at the heart of this conservation project, as are all Virgin Limited Edition properties, with a number of key initiatives being fundamental in the early design stages. The hotel’s hot water will be preheated using energy recovered from the air conditioning and refrigeration systems; while the installation of a biomass boiler must be fueled by recycled wood chips. Thermal insulation of buildings has been improved and water is collected and reused for irrigation, while the addition of a building management system will be introduced throughout the hotel to monitor and control lighting, air conditioning and energy consumption in the property.

Bookings for the new hotel will open later this year in anticipation of a summer 2023 opening, adding to the estate’s three individual villas: Sa Punta de S’Aguila, Sa Terra Rotja and Son Balagueret.

Hotel website

Virgin Limited Edition Son Bunyola
Banalbufar, 07191

+34 649 02 06 28

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