Vietnam B2C e-commerce market opportunity data collection

Dublin, Sept. 23, 2022 (GLOBE NEWSWIRE) — The “Vietnam B2C E-commerce Market Opportunities Data Book – 100+ KPIs on E-commerce verticals (Shopping, Travel, Food & Beverage, Media & Entertainment, Technology), Market Share by Key Players, Market Analysis sales channels, payment instrument, consumer demographics – Q2 2022 Update” report has been added to from ResearchAndMarkets.com offer.

According to the 2022 Q2 B2C e-commerce survey, the market in Vietnam is expected to grow 18.56% year on year to reach US$16.4 billion in 2022. B2C e-commerce industry in Vietnam promises to be attractive.

B2C e-commerce is expected to grow steadily over the forecast period, registering a CAGR of 16.86% during 2022-2026. The gross value of the country’s B2C e-commerce goods will grow from US$13.8 billion in 2021 to US$30.6 billion by 2026.

E-commerce companies raise funding rounds to further develop their services and support growth

The e-commerce market is expected to become the second largest in Southeast Asia in Vietnam. Amid this expected growth and increasing competition in Vietnam’s e-commerce industry, companies are raising rounds of funding to further develop their services and support growth in Vietnam. For instance,

  • In November 2021, Tiki, the local Vietnamese e-commerce company, announced that the company had raised US$258 million in investment in its Series E funding round, led by AIA Insurance. The company plans to use the funding round to support its logistics efforts. This includes the use of artificial intelligence technologies and robotic systems for better inventory management.

Traditional tour operators shift to online sales channels, boosting competition in the Vietnamese market

The pandemic outbreak forced tour operators to close their offices. This, coupled with the growing shift to online channels for booking flights and accommodation among Vietnamese, has meant that business operations and sales have been severely affected for tour operators. Consequently, many traditional tour operators have turned to the internet to boost sales in the country. For instance,

  • TST Tourist, one of the tour operators in Vietnam, invested in booking tours online instead of opening new offices even before the pandemic outbreak. This strategy has helped the company increase sales during the Covid-19 period.

Regional e-commerce platforms launch vertical food delivery business in Vietnam amid growing competition

The online food delivery segment is one of the most competitive industries in Vietnam. Several local and regional players are competing for market share. Amid growing competition, more and more companies are entering the industry with their vertical food delivery business. For instance,

  • In August 2021, ShopeeFood, Sea Group’s vertical food delivery business, announced its launch in the Vietnamese market via a rebranding of NowFood – a food delivery service from Foody Corporation which Sea Group acquired in 2017. Notably, NowFood has been one of the leading players in the segment, capturing a 42% market share of Vietnamese food delivery GMV in 2020.

Digital health startups raise funding rounds to further accelerate growth in Vietnam

The adoption of digital health technology platforms has increased dramatically during the global pandemic outbreak. To continue to capitalize on this rapid growth achieved by startups over the past two years, companies are raising funding rounds to accelerate their growth and expansion. For instance,

  • In March 2022, Jio Health, the digital health startup in Vietnam, announced that the company had raised US$20 million in its Series B funding round, led by Heritas Capital from Singapore. The startup, which provides telemedicine and electronic prescription services through its mobile app, plans to use the funding to reach more customers and expand to more cities in Vietnam. In addition, it plans to enter regional markets from a short to medium term perspective.

Scope
Vietnam B2C e-commerce market size and future growth dynamics

  • Gross Commodity Value Trend Analysis
  • Analysis of trends in the average value per transaction
  • Trend Analysis of Gross Merchandise Volume

Vietnam User Statistics and Key Performance Indicator Ratios

  • User statistics
  • Card abandonment rate and product return rate
  • B2C e-commerce per capita and GDP per capita
  • GDP per capita trend analysis

Vietnam B2C e-commerce market share by major players

  • Vietnam Retail E-commerce Market Share by Major Players (Lazada, Mobile World Group, Shopee, Tiki)
  • Vietnam travel e-commerce market share by key players (Agoda, beTaxi by Be Group, Booking.com, Traveloka, Trivago)
  • Vietnam Foodservice E-commerce Market Share by Major Players (Baemin, GoJek’s Go-Food, Grab Food, ShopeeFood)

Vietnam B2C e-commerce market size and forecast by B2C e-commerce segments (gross merchandise value trend analysis, 2017-2026)

  • Retail (distribution by clothing, footwear and accessories, health, beauty and personal care, food and beverages, appliances and electronics, home improvement, books, music and video, toys and hobbies, automotive)
  • Travel and hospitality (distribution by air transport, train and bus, taxi service, hotels and resorts)
  • Online restaurant service (distribution by aggregators, direct to consumer)
  • Media and entertainment (breakdown by streaming services, movies and events, theme parks and games)
  • health and wellbeing
  • Technology products and services
  • Other Segments

Vietnam B2C e-commerce market size and forecast by retail channel

  • Consumer Platform
  • Direct to consumer
  • consumer to consumer

Vietnam B2C e-commerce market share by travel and hospitality sales channel

  • Market share by travel and hospitality sales channel
  • App Aggregator – Gross Commodity Value Trend Analysis
  • Direct to Consumer – Gross Goods Value Trend Analysis

Vietnam B2C e-commerce market size and forecast by online foodservice sales channel

  • Aggregation app
  • Direct to consumer

Vietnam B2C E-commerce Market Size and Forecast by Engagement Model (Gross Goods Value Trend Analysis, 2017-2026)

  • Based on website
  • Live broadcast

Vietnam B2C e-commerce market size and forecast by location (gross merchandise value trend analysis, 2017-2026)

Vietnam B2C e-commerce market size and forecast by device (Gross Goods Value Trend Analysis, 2017-2026)

Vietnam B2C e-commerce market size and forecast by operating system

  • iOS/macOS
  • android
  • Other operating systems

Vietnam B2C e-commerce market size and forecast by city

Vietnam B2C E-commerce Market Size and Forecast by Payment Instrument (Gross Commodity Value Trend Analysis, 2017-2026)

  • Credit card
  • Debit card
  • Payment
  • Prepaid card
  • Digital and mobile wallet
  • Cash
  • Other digital payment

B2C e-commerce consumer demographics in Vietnam

  • Market share by age group
  • Market share by income level
  • Market share by gender

Companies cited

  • Lazada
  • Mobile Global Group
  • Shop
  • Tiki
  • baemin
  • Go-Food by GoJek
  • GrabFood
  • ShopeeFood
  • agoda
  • BeTaxi
  • Booking.com
  • Voyageoka
  • Trivago

For more information on this report, visit https://www.researchandmarkets.com/r/o19n3w


        

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