Tripadvisor Plus creates less friction and costs for hotels – Skift


Despite the fact that Tripadvisor’s new subscription service doesn’t charge any commission to participating hotels, it was never going to be something with zero distribution fees. But now Tripadvisor is finding a way for independent hotels to connect to Tripadvisor Plus without being tagged with booking fees from global distribution systems, reducing costs.

Tripadvisor will announce on Tuesday that it is opening a connection, or application programming interface, for hotels to connect through their existing channel managers or booking engines to Tripadvisor Plus.

Many hotels that wish to participate in Tripadvisor Plus are currently linked to the program through the Saber or Amadeus global distribution systems, which typically charge hotels several dollars per booking. To avoid these booking fees, independent hotels that currently use channel managers, which allow hotels to sell their rooms through a variety of websites, ranging from to HotelTonight and Expedia, can now do so through a handful. of these distributors at a significant price. cost savings.

Tripadvisor stated SiteMinder, Roiback, WebHotelier, and DerbySoft are the first channel managers or booking engines to connect to Tripadvisor Plus, and so their hotel customers can shut down global distribution systems to participate in the Tripadvisor subscription plan at no additional cost, or at least a reduced cost compared to passage through Amadeus or Saber.

“There is no connectivity or other costs to do business for current or new customers of Roiback hotels,” said Rebeca González, Managing Director of Roiback. “The only cost to Roiback hotel guests is in the form of member discounts and special perks (free gifts and / or extras on arrival) that are required from hotels participating in Tripadvisor Plus.

Channel managers and booking engines need to make money and have different business models. For example, Roiback charges its hotel customers a fee per booking, flat rate per hotel, or commission per booking, but these would likely be cheaper than going through Saber or Amadeus.

Tripadvisor Plus, a $ 99 per year consumer subscription program, allows hotels to gain greater visibility with subscribers behind a paywall on Tripadvisor in exchange for discounts of at least 10% off published rates, or the rates they charge the public on their websites. , as well as various advantages.

“Since the first [Tripadvisor Plus] announcement and recent official launch, we have generated a lot of interest from our hotel customers, some of whom are already participating in the program, ”said González. “In addition, we have many more customers who will be connecting to Tripadvisor Plus in the near future, using Roiback direct connectivity.”

James Bishop, Senior Director of the Global Ecosystem at SiteMinder, said “there is no cost for our customers to connect to Tripadvisor Plus through SiteMinder”.

He said Tripadvisor has always been a popular distribution channel for SiteMinder hotel customers.

“For this reason, launching Tripadvisor offers has always proven to be popular among our customers, from Instant Booking to Reputation Pro,” said Bishop. “We see great interest among our customers with every launch, due to the strength of the Tripadvisor brand among travelers. “

In its announcement, Tripadvisor said it will add more channel managers beyond the top four throughout the rest of the year.

“Since we launched Tripadvisor Plus earlier this year, we’ve heard from hoteliers who were very keen to join the program but weren’t able to do so easily based on the connectivity solutions we had in place while the program was in beta, ”said Daniel Mitchell, vice president of Tripadvisor Plus Supply, in a statement.

He added, “We were able to solve this problem so quickly by using much of the existing technological infrastructure that we already had in place, including the technology used to power instant booking. “

SiteMinder claims to offer services to 35,000 properties, Roiback has 2,000, WebHotelier claims to have 7,300 hotels among its customers, and DerbySoft has stated that its partners include “the top 10 hotel groups, all major third-party central reservation systems, marketing agencies and hundreds of regional hotel chains of all sizes across Europe, China and North America.

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