Towards a year of new choices | Chennai News
Restaurants, meanwhile, have embraced digital menus and set up outdoor dining spaces for the safety of their customers. Start-ups have emerged with organized picnic experiences for families to take quick and safe breaks. Health-focused restaurants saw a 200% increase in orders, while locally available greens like hibiscus saw a new love.
What’s new | The transition to healthy, home-cooked diets that started last year is fast becoming a growing market. Predictions indicate that foods high in selenium, plant-based meats, and moringa should hit hard. In cities, urban foraging has become a discovery.
“The number of requests we receive for our vegetable garden and organic farming workshops has doubled, as have housewives and young professionals interested in growing their own food,” says Rohit Jain, Secretary of Organic Farming. Association of India.
In the metaverse | In May, Chennai musician Kaber Vasuki sold a first demo recording of his song “Vasanam” as a non-fungible token (NFT) for 50 ethers (equivalent to ₹ 1.5 crore at the time), to famous investor NFT Metakovan. In November, at the world’s first NFT-focused music, art and technology festival titled “Dreamverse” held in Manhattan Terminal 5, 41 visual and musical artists from Chennai presented “Pann,” a Programmable NFT which has become smitten on Async Art.
In short, 2021 has seen artists and innovators flock to the NFT market, not only for its monetary possibilities, but for its reach as a fairer ecosystem.
What’s new | Deloitte Global predicts that NFTs for sports media will generate more than $ 2 billion in transactions by 2022. Industry experts say tech majors like Microsoft and Nvidia could support this growth. MG Motor India has already announced the launch of its MG NFT.
Virtual is the way | If every plank you did got you a score against another gym rat, would you be more motivated to work out? Popular brands like StepSetGo think so, as they prepare to explore gamified fitness experiences in 2022.
What’s new | So if you have a fitness goal this New Year, wear it with pride, literally. Because the sale of wearable trackers, which increased by nearly 170% in the first quarter of 2021 (according to the Worldwide Quarterly Wearable Device Tracker of International Data Corporation), is only growing. According to Deloitte, 320 million consumer health and wearable wellness devices will be shipped globally in 2022.
Virtual training also improves the game, as fitness centers become a hybrid market in the coming year. “Most of our clients are exploring non-equipment bodyweight routines like Swedish gymnastics and movement animal movements, which can be performed at home,” says Ms. Sudeesh, head trainer at Quad, Chennai.
No work please, just vacation | In 2020, work was underway, but it was on the decline in 2021, and may be on the way out in 2022, experts say. According to Booking.com‘s Travel Predictions 2022 Research, 73% of their travelers want to recoup vacations, which makes them strictly for leisure.
Caravans and motorhomes became popular after the pandemic. After decades of trying, Steve Borgia, Managing Director of Indeco Leisure Hotels, launched his motorhomes in April. “People choose caravans because they are safe and keep the family together,” he says.
What’s new | 2022, experts say, will be marked by more frequent instant escapades. Make My Trip says bookings at offbeat destinations like Bir, Hampi and the Araku Valley will increase. Flexible travel solutions like the option to lock in airfares will also be sought.
Back on stage, with precautions | While a year of canceled shows and financial crisis hit small artists hard, some of them rose to the challenge by digitally modernizing. At first, most theater artists, musicians and dancers explored the virtual medium, experimenting with pre-recorded performances. In June, the Sumanasa Foundation of Chennai organized an online performing arts festival for folk traditions that are not part of the digital economy.
What’s new | Live performers are looking forward to the coming year in hopes of interacting directly with audiences. “This process may be slow, but it is necessary”
says Karthik Kumar of Evam.
Expect visits to restart and the Covid-19 protocol – including vaccination certificates and masks – to become mandatory prerequisites. “We can’t wait to get back on stage,” says Karthik. “Studios and intimate settings are becoming great spaces to host performances for smaller audiences. ”
Women take the lead online | Yes, OTT reigned supreme in 2021, but take a closer look and you will realize that women reigned over OTT. “Lady Superstar” Nayanthara was seen in Miland Rau’s thriller “Netrikann” (on Disney + Hotstar); Jyothika in the family drama “Udanpirappe” (on Amazon Prime Video) and Trisha in “Paramapadham Vilayattu” (on Disney + Hotstar), which was also her 60th film. Kangana Ranaut created waves in the south, playing the late Chief Minister J Jayalalitha in ‘Thalaivii’, which was released on Netflix. “Master”, “Jai Bhim” and “Sarpatta Parambarai” were among the most talked about films.
What’s new | The reach of OTT versions will expand, according to industry experts. The news is that Dhanush star “Maaran” may see an OTT release, even as other mega-productions, Ajith’s “Valimai” (slated for release in Pongal) and Vijay’s “Beast” (which will be released next summer) are slated to hit theaters.