Thomas Cook India witnesses a strong upturn in MICE activity in India

The pandemic crippled the MICE (Meetings, Incentives, Conferences and Exhibitions) industry for most of 2020. To keep in touch with its key MICE stakeholders, Thomas Cook (India) Limited – India’s leading integrated financial services company related to travel and travel, transformed his business into a digital model – offering over 100 virtual events for over 3 lakh attendees based in India, US, Canada, Germany and Ireland. The company also launched Gourmet Genie – specially curated corporate baskets that have helped companies stay in touch with their best players and stakeholders with a delivery of around. 18,000 baskets to date.

To boost business confidence in MICE travel, Thomas Cook has launched its ‘Assured’ secure travel program – developed in association with Apollo Clinics, which guarantees the best travel security protocols covering every point of distribution, delivery and delivery. partner contact in the travel ecosystem. This was followed by “TravShield,” an enhanced safety commitment of only vaccinated staff and co-passengers among many other precautions, which keeps travelers safe in the era of the pandemic.

Despite the pandemic restrictions, the continued commitment of Thomas Cook companies to stimulate demand for MICE resulted in the delivery of more than 200 physical groups of 20 to 200 delegates per group in 2021. Major destinations included key subways like Mumbai, Delhi, Kolkata, Chennai and Hyderabad, the main conference venues in Goa and Jaipur; also leisure favorites like Udaipur, Puri, Mahabalipuram, etc. With the reopening of international borders, several international MICE groups have been driven to Dubai, Maldives, France and Germany with group sizes ranging from 20 to 200 guests. With a growing appetite for exclusive experiences and increasing spending, Thomas Cook has successfully managed premium groups with delegates including global business leaders; stays in luxury hotels like the Waldorf Astoria and the Ritz Carlton and exclusive experiences including dining at a Michelin-starred restaurant.

Sporting events were maximized by Thomas Cook for the delivery of 3 mid-size MICE groups (between 30 and 100 delegates) at the T20 World Cup in the United Arab Emirates. In addition, Expo 2020 Dubai continues to attract growing interest from R&D teams from companies and trade associations.

Thomas Cook India has also hosted weddings and related events ranging from 30 to 400 guests in Goa, Jaipur and Udaipur.

Mr. Rajeev Kale, President and Country Head – Vacations, MICE, Visa, Thomas Cook (India) Limited said: “Despite the challenges of the pandemic, our targeted initiatives which included health and safety, have increased the confidence of companies in MICE Travel. And this has enabled us to deliver over 200 physical MICE groups (national and international) since January of this year. With increased demand for physical groups / events, our pipeline for 2022 looks strong and our teams are all set to deliver some truly exceptional programs to delight our MICE clients. “

Thomas Cook (India) Limited shares last traded on BSE at Rs. 71.35 from the previous close of Rs. 72.05. The total number of shares traded during the day was 44,944 in more than 928 trades.

The share hit an intraday high of Rs. 72.05 and an intraday low of 70.55. The net turnover during the day was Rs. 3,204,453.00.


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