Serko Adds Emissions and Offsetting Information to Zeno Booking Tool


For companies that choose to tackle the carbon emissions associated with business travel, communicating information to the traveler at the point of sale has been a key demand in travel management. Sydney-based Serko, whose Zeno product was launched in 2017 and rolled out in North America in 2018, has integrated a carbon offset-focused display into the booking workflow.

Called Mission Zero, the new feature offers comparative emissions calculations associated with different flights as well as particular cabin choices on a single flight. It also offers the possibility of automating the carbon offsetting process through a number of environmental programs. The tool can also now be configured to prioritize hybrid vehicles when searching for car rentals.

The new display and emissions compensation functions are powered by Australia-based Tasman Environmental Markets’ BlueHalo product, which is characterized as “end-to-end climate technology that enables businesses and consumers to offset their emissions from flights, accommodation, vehicles, freight and logistics. ” The API-based software integrates with online reservation systems, calculates emissions and directs funds to “world-class, high-impact environmental projects,” according to the TEM website. The environmental company was founded in 2014 and also powers the carbon offsetting function on the Australia-based Qantas direct booking site.

Currently, Serko has only integrated the comparative information about the cabin and the prioritization of hybrid vehicles into Zeno. The company said future developments will include all elements of travel, from accommodation choices to car rental options, and draw comparisons between alternative options, such as the train or car. Serko did not offer a timeline for these developments.

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