Radisson Hotel Group to Expand APAC Footprint and Targets 400% Growth by 2025
Radisson Hotel Group (RHG) today announced its APAC expansion plan – a major initiative that will unleash the power of its diverse brands and partnerships to drive 400% growth in the Asia-Pacific region by 2025.
The APAC expansion plan will allow Radisson Hotel Group to increase its regional footprint in Asia-Pacific. By 2025, it will add 1,700 hotels and resorts to its current portfolio of over 400 properties. It will aim to achieve this goal through a combination of organic growth, mergers and acquisitions, master license agreements and leases in key locations.
Focused on five strategic growth markets, India, Thailand, Vietnam, Australia and New Zealand, the plan builds on existing initiatives to tap China’s vast potential with Jin Jiang and its subsidiaries , both as a destination and as an important source of business abroad. . In India, Radisson Hotel Group is one of India’s most recognized and respected hotel companies, with a portfolio of over 100 properties in operation at over 60 locations across the country. To further propel its presence in the Indian market, the Group will build on its strong existing relationships and seek new strategic partnerships to strengthen its status as the hotel supplier of choice in the country.
In Thailand, Vietnam, Indonesia and Australasia, the establishment of new dedicated Business Units in Bangkok, Ho Chi Minh City, Jakarta and Sydney will see the Group set up local development and operating teams that offer local language support and experts in key markets, reinforce Radisson Hotel Group‘s commitment to the expansion plan.
With its enhanced on-the-ground presence in these markets, owners will have access to an expanded collection of brands. The group has a portfolio of nine distinct brands and a recently announced brand extension, Radisson Individuals Retreats for the Indian market.
In certain Asia-Pacific markets, the Group has the right to develop and manage the 7 Days and Metropolo brands, through individual master license agreements with Jin Jiang subsidiaries. Targeting its upscale and midscale growth segments, in Australasia and certain Southeast Asian markets, the Group has also retained exclusive license rights to develop and manage Louvre Hotels Group’s Golden Tulip brand and additional (non-exclusive) rights to Kyriad hotels and Campanile brands. India, Indonesia and Korea remain under the direct management of Louvre Hotels Group.
With new or revitalized brands in the portfolio ranging from economy to luxury, Radisson Hotel Group will now be able to customize its development strategy to partner with owners and investors in every market segment and location.
On the APAC expansion plan, Katerina Giannouka, President, Asia-Pacific, Radisson Hotel Group commented, “Our plans for the APAC region represent one of the most important milestones in our company’s history. Focusing on the most dynamic destinations in Asia-Pacific and introducing several new brand options will provide exceptional expansion opportunities. Asia is home to many of the world’s largest populations and fastest growing economies; as the world reopens, travelers across Asia will play a central role in the global recovery. We look forward to working with our parent company, Jin Jiang International, and all of our partners in the region as we usher in an exciting new era of hospitality.
The APAC expansion plan represents the latest phase of Radisson Hotel Group’s five-year transformation strategy. The company has already made significant investments and rolled out new brand architecture, advanced IT systems and more personalized guest experiences, as it strives to become a top three hotel company for owners, guests and talents.
To learn more about Radisson Hotel Group, visit www.radissonhotels.com/development.
About Radisson Hotel Group
Radisson Hotel Group is one of the largest hotel groups in the world with nine distinct hotel brands and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overall brand promise is Every Moment Matters with a signature Yes I Can! service ethic.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel united under the commercial umbrella brand Radisson Hotels.
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