Radisson Hotel Group Exceeds Half-Year Growth Target in Africa with New Openings and Exciting Market Entries in Business and Leisure Destinations

Radisson Hotel Group (https://www.RadissonHotelGroup.com/) continued its ambitious growth strategy in Africa in the first half of 2022 and confirmed more than eight hotel openings and market entries with more than 1,000 rooms in the region. In early 2022, the Group announced its intention to add more than a dozen hotels across the continent and is on track to achieve this goal, having achieved two-thirds of the planned growth to date. The new openings and signings underscore the importance of Africa to the Group’s overall growth strategy and are aligned with its goal of having over 150 properties across Africa by 2025.

The first half of 2022 saw Radisson Hotel Group enter several key new African markets as well as other significant signings and openings. The Group has strengthened its presence in Madagascar with a portfolio of three hotels, thus becoming the island’s leading international operator. The first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport was signed in 2022, and the Radisson Individuals brand was introduced to the continent with the opening of two new properties, Number One Oxford Street Hotel & Suites, member of Radisson Individuals (https://bit.ly/3J6MrtU) in Ghana, and Marina Resort Port Ghalib, member of Radisson Individuals (https://bit.ly/3J7P3HM) in Marsa Allam, Egypt.

Radisson Hotel Group also announced the opening of Radisson Blu Hotel, Juba (https://bit.ly/3b6W530), the first internationally branded 5-star hotel in South Sudan, and continued its resort growth strategy with the signature of the Radisson Resort Dakar Saly ( https://bit.ly/3z9pz8o) in Senegal. The Group has also strengthened its presence in Tunisia with the recent opening of Radisson Sfax (https://bit.ly/3PHv0CA) and the change of brand from La Maison Blanche Tunis to Radisson Individuals. In South Africa, the Group has expanded its portfolio to more than 14 establishments with the opening of its latest addition, the Radisson Blu Hotel Durban Umhlanga (https://bit.ly/3oRbwQl).

Tim Cordon, Regional Senior Vice President, Middle East and Africa at Radisson Hotel Group, said: “2022 has been historic for Radisson Hotel Group so far. Although we have long viewed Africa as a key growth region, it has been incredibly exciting to enter new markets for the first time. In doing so, we have cemented our position as one of the leading operators on the African continent, with the most diversified portfolio in over 30 countries.

“Radisson Hotel Group’s growth in existing markets and entry into new markets in Africa is an essential part of our global expansion strategy. Having built a solid foundation with our portfolio of city hotels, we are proud to increase the diversity of our branded offerings in Africa. The acceleration of our openings over the last 12 to 18 months highlights the relevance of our brands in today’s market, the trust that our partners place in the Group and the quality of our pipeline as a market leader. The first half of 2022 saw openings exceed signings, showing a positive trend in the materialization of our pipeline and successful execution of our conversion strategy said Ramsay Rankoussi, Vice President, Development, Africa and Turkey at Radisson Hotel Group.

Distributed by APO Group on behalf of Radisson Hotel Group.

Media Contact:
Caroline Jonsson
Regional PR and Communications Manager, Middle East
[email protected]

Radisson Hotel Group:
Radisson Hotel Group is one of the largest hotel groups in the world with nine distinct hotel brands and more than 1,700 hotels in operation and under development in 120 countries. The Group’s overall brand promise is Every Moment Matters with a signature Yes I Can! service ethic.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel united under the commercial umbrella brand Radisson Hotels.

Radisson Rewards (https://bit.ly/3nsOZcX) is our global rewards program that offers unique and personalized ways to create memorable moments that matter to our customers. Radisson Rewards delivers an exceptional experience to our customers, meeting planners and travel agents at over 640 hotels in Europe, the Middle East, Africa and Asia-Pacific.

Radisson Meetings (https://bit.ly/3EaM0f3) provides bespoke solutions for any event or meeting, including hybrid solutions that put guests and their needs at the heart of its offering. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering brilliant foundations and being uniquely 100% carbon neutral.

The health and safety of guests and team members remains a top priority for Radisson Hotel Group. All properties in the Group’s portfolio are subject to strict health and safety requirements, as outlined in the Radisson Hotels Safety Protocol (https://bit.ly/3PSdkUk). Extensive cleanliness and disinfection protocols have been developed in partnership with SGS, the world leader in inspection, verification, testing and certification, and are designed to ensure customer safety and peace of mind from check-in to check-out. Safety protocol is an integral part of Radisson Hotel Group’s safety and security program, ensuring that we always take care of our guests and team members.

More than 100,000 team members work at Radisson Hotel Group and hotels licensed to operate in its systems. For more information, visit our corporate website (https://bit.ly/3z3qlUs). Or connect with Radisson Hotels on: LinkedIn (https://bit.ly/2V08Bt8) Instagram (https://bit.ly/2TFi602) Twitter (https://bit.ly/3idgnJ4) Facebook (https:/ /bit.ly/3j20d4o) YouTube (https://bit.ly/2Ui7LHg).

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

Comments are closed.