New Net Customers, Reduced Distribution Costs: First Wave of Hotel Chains Connect to Tripadvisor Plus and Benefit from Growing Travel Subscription Service | state
NEEDHAM, Mass., July 14, 2021 / PRNewswire / – Tripadvisor®, the world’s largest travel advice platform *, today announced that three hotel groups, with a combined portfolio of nearly 500 properties, are among the first hotel chains to connect directly to Tripadvisor Plus, a new subscription annual which provides members with endless travel savings, benefits and VIP services. Tripadvisor Plus members will have access to special room rates and guest benefits, such as welcome gifts, dining and spa credits, and late check-out, when booking at select Barceló, Millennium hotels and Pestana around the world. For participating hotels, Tripadvisor Plus provides access to new customers with high added value to whom they can remarket directly, without any commission.
Today’s announcement represents a major milestone in the evolution of Tripadvisor Plus, which launched to travelers in the United States on June 16. Barceló Hotel Group (BHG), Millennium Hotels and Resorts (MHR) and Pestana Hotel Group are the first hotel chains to connect directly to Tripadvisor Plus at the corporate group level, meaning that accommodations in their portfolios will be automatically listed program, offering rates and benefits for Tripadvisor Plus members.
“Tripadvisor Plus is so attractive not only for the savings it offers discerning travelers, but also for the VIP perks that can help enhance their travel experience. This is exactly what these three partners will offer, and we are excited about the wide range of accommodations that will be made available to our members, ”said Kanika soni, Commercial Director, Tripadvisor. “Our partners clearly see the potential of Tripadvisor Plus to help reduce the burden of high online distribution costs. And with the US travel rebound, today’s news shows the momentum we’re building with. the program.”
A better distribution model for web hosts
For all three hotel groups, Tripadvisor Plus offers an innovative new room allocation model. Unlike traditional online travel agents, Tripadvisor does not charge participating hotels any commission per booking (instead of earning revenue from travelers through annual membership fees). Participating hotels are able to reinvest these third-party savings into an enhanced guest experience through member-only room rates and exclusive guest benefits, attracting a highly valued customer segment of Tripadvisor Plus members ready to book.
Participating properties also benefit from enhanced visibility and a special badge on Tripadvisor to attract Tripadvisor Plus members, and gain full access to all guest information on every Tripadvisor Plus booking, allowing hotels to tie in. relationships with these clients after their stay.
More than 60 Travelers’ Choice award-winning properties are among the hotels that will be available for booking on Tripadvisor Plus through these new partnerships. Properties that join Tripadvisor Plus include:
- Barcelo Riviera Maya, a new 5-star resort located in the Riviera Maya along the Yucatán coast in Mexico
- The McCormick Scottsdale, a lakefront resort set in 480 acres of Arizona golf field
- Pestana CR7 Funchal, a hotel on the island of Madeira with a contemporary design born from a unique collaboration with the world football superstar Cristiano Ronaldo
- Western Caribbean, a family-friendly all-inclusive resort in the popular Caribbean destination of Punta cana
- Grand Millennium Business Bay, a new luxury hotel destination along the Dubai Canal waterfront
- Pestana Palace Lisbon, a restored 19th century palace offering 5-star accommodation in the heart of Lisbon
About the partners
Barceló Hotel Group is one of the thirty largest hotel chains in the world, with more than 250 city and vacation hotels, and more than 55,000 rooms, in 22 countries and marketed under four different brands: the Barcelo, Royal Hideaway, Occidental hotels and Allegro.
“Our long-standing collaboration with Tripadvisor means that we are always ready to take advantage of any new distribution opportunities it offers us, being able to reduce our direct distribution costs and increase the visibility of our channels. I think Tripadvisor Plus is a product that perfectly complements our strategy and on which we have high expectations, ”said Lluís Massanet, Deputy Director of Global Digital Business, Barceló Hotel Group.
Millennium Hotels and Resorts (MHR) operates more than 145 hotels in some 80 locations. It owns several distinct hotel brands, including Grand Millennium, Millennium, M Social, Copthorne and Kingsgate, throughout Asia, Europe, the Middle East, New Zealand and the United States.
“We are thrilled to partner with Tripadvisor to deliver value-added experiences powered by Millennium to Tripadvisor Plus members around the world at Millennium hotels and resorts. We look forward to welcoming Tripadvisor Plus members to our unique portfolio of hotels in the best locations around the world. ,” mentionned Saurabh Prakash, Group Vice President of Digital Marketing, Revenue Management, Loyalty and Distribution, Millennium Hotels and Resorts.
Pestana Hotel Group is the largest international tourism and leisure group of Portuguese origin and owns and manages 100 properties, on three continents. The Pestana Hotel group includes four hotel brands: Pestana Hotels and Resorts, Pestana Pousadas de Portugal, Pestana CR7 Lifestyle Hotels and Pestana Collection Hotels.
For more information on how hotels can join Tripadvisor Plus, please visit: https://www.tripadvisor.com/business/plus.
Notes to editor
* Source: SimilarWeb, unique users deduplicated monthly, March 2021
Tripadvisor, the world’s largest travel advice platform *, helps hundreds of millions of people every month ** become better travelers – from planning to booking to completing a trip. Travelers around the world use the Tripadvisor site and app to find out where to stay, what to do and where to eat based on advice from those who have been there before. With over 887 million reviews and opinions from nearly 8 million businesses, travelers turn to Tripadvisor to find accommodation deals, book experiences, book tables at delicious restaurants and discover great places in proximity. As a travel consulting company available in 43 markets and 22 languages, Tripadvisor makes planning easy for any type of trip. Affiliates of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and applications, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.vacances.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users deduplicated monthly, March 2021
** Source: Tripadvisor internal log files
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