Intercontinental Hotels: Vignette Collection, IHG’s New Collector’s Brand, Welcomes First-Ever Hotel in Brisbane, Australia
Hotel X Brisbane Fortitude Valley officially opened as the world’s first hotel in the Vignette Collection of IHG Hotels & Resorts – a family of unique hotels where guests can indulge a passion for authentic stays, experiential and reflective. Vignette Collection hotels are luxurious, distinctive, elegant and intriguing – words that have been used to describe Brisbane’s Hotel X, making them a perfect fit for the new brand of the Luxury & Lifestyle collection which was launched in August.
As one of Brisbane’s newest 5-star hotels, Hotel X’s name is inspired by ‘Xmarks the spot’, a reference to its location in the heart of Fortitude Valley – a lifestyle destination prominent in Brisbane. Hotel X promises unexpected and undeniably indulgent experiences, with 146 guest rooms and suites and three meeting spaces, including an open terrace overlooking Brunswick Street. Foodies will love Iris, the Mediterranean rooftop bar and restaurant, which will be the valley’s most coveted destination for drinking and dining, and Bisou Bisou, the incredibly cool bistro serving French specialties. The hotel’s rooftop swimming pool is also the perfect place to sip and soak or for a relaxing sunset.
Daniel Moran, General Manager of Hotel X, said: “With its distinctive design and upscale amenities, Hotel X celebrates this iconic Brisbane neighborhood through ultra-cool art, avant-garde lighting and stunning design. When the hotel opened almost a year ago, we thought it had such a distinctive blend of luxury and extravagant interior design with an ‘X’ factor that couldn’t quite be be defined. When Vignette was born in August of this year, we agreed that there was no better fit than a brand that celebrates the individuality of our luxury hotel in Brisbane’s Fortitude Valley. “
“We’re already a proud member of the IHG family, and adding Vignette Collection signage to the door today as the very first hotel in the collection is a special moment for everyone involved,” continued Moran.
Will Yell, Vice President, Luxury & Upscale Conversion & Affiliate Brands, IHG Hotels & Resorts, said: “Luxury travelers have always placed a high value on experiences. The forced break in travel has given more people the opportunity to re-evaluate their travel priorities and we expect travel choices to be considered more by luxury customers looking for more personalized experiences and personal enrichment with community involvement and sustainability at heart. Luxury meets a goal at Vignette Collection hotels and an integral part of creating an authentic guest experience is the opportunity to engage with the local community in a positive way.
Hotel X has partnered with a local school to support and empower the next generation who want to pursue a career in hospitality. The team will provide invaluable and immersive on-the-job learning, from behind the scenes to experiencing hospitality through the eyes of an X Hotel guest.
Whether it’s a haven, a sunny resort, or a faraway exotic destination, the Vignette Collection from IHG will deliver unique stays and meet a growing demand around the world for more experiences. authentic and thoughtful with each hotel offers a distinct style of service and character. Hotels will have their own perspective and a distinct story to tell, based on a strong sense of people and place for luxury travelers seeking rich and engaging experiences.
The properties in the collection will also have their own free rituals that create a wonderful sense of anticipation and connection for guests and add something special to every stay.
At Hotel X, where the space celebrates the liveliest aspects of Brisbane – nightlife, music, art, fabulous food and long balmy evenings – it will be the Friday night cocktails and the DJ at from 3pm which will form the memorable ritual bringing the guests and the local community together.
Vignette Collection is IHG Hotels & Resorts’ premier collectible brand and is part of the Luxury & Lifestyle brand portfolio, along with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.