How to protect yourself and your product at trade shows – JCK


As trade shows and gatherings begin to return – JCK Las Vegas and Luxury by JCK are scheduled for August 24-30 – insurance provider Berkley Asset Protection is reminding attendees and exhibitors to be aware of their personal safety and to prepare for the risks of loss. that can happen in large gatherings.

JCK spoke to Gregory J. Smith, executive vice president of claims and loss control for Berkley, and discussed some of the precautions recommended by the company.

“Overall, I would say security is more of a risk these days,” says Smith. “Criminals tend not to be afraid of being arrested because of bail reforms. In general, gun violence is on the rise and there is a lack of commitment from law enforcement – they are either told to withdraw or they are simply out of the workforce. . In short, crime in jewelry stores is on the rise, and we are seeing more snatches and foreclosures. “

Greg J. Smith
Gregory J. Smith (photo courtesy of Berkley Asset Protection)

To that end, Smith has offered a handful of safety tips to keep attendees and exhibitors safe during upcoming trade shows.

1. Show the product only to self-identified participants and businesses, especially if they are wearing a mask or face covering. It is wise to ask for ID and take a photo of their badge or use the QR scanner, if available. This makes it easier to track sales in addition to security.

“Until March 2020, if someone walked into a jewelry store or booth with a mask on, you would assume it was a thief,” says Smith. “In today’s world, masks are everywhere. And with the new Delta variant peak, it wouldn’t surprise me if there was a mask warrant in large crowds. You can’t ask people to take off their masks, so it’s safe to ask for ID or take a photo of their badge. “

2. Wear badges only at the show, at events organized by the show operator and at private events related to the show. Always remove your badge when you leave the show and events.

“Bad actors are going to figure out what you’re doing in Vegas and might follow you to your room, do a robbery,” says Smith, noting that it’s common to see people wearing badges in hotel elevators. “You could carry goods – it could be a few watches or a few parts. If you have someone who sees you, including a taxi driver or a hunter, they will associate you with the jeweler trade. You identify yourself, you could become a target.

3. Do not advertise your exact location, room number, or anything that could compromise your safety.

“While it’s okay to announce your booth number, don’t reveal any personal details, especially your hotel room,” says Smith. “Once you are outside the show, you are not as well protected as you are inside the show.”

4. Do not share that you are working with high value goods, especially with strangers such as service clerks, other customers or hotel staff, taxi drivers, etc.

“Again, you identify yourself as a jeweler,” says Smith. “Unnecessary chatter can put you at risk. You have to be careful what you say.

5. Even if you are not holding or carrying merchandise, use caution when carrying promotional items or marketing materials that could show a criminal that you are working with jewelry or other high-value merchandise.

“You tell people what you’re doing and identify yourself as a jeweler,” says Smith. “If you check in at a hotel with marketing material, you’re basically telling the office that a jeweler is staying in room 482.

“In today’s world, you have to be careful.

Above: JCK 2019 show at Sands (photo by Camilla Sjodin)

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