El Cortez Hotel & Casino Selects OPTX’s Casino Data Platform for Player Development, Slots and Marketing

“We are thrilled to welcome the El Cortez Hotel & Casino team to the future of data analytics,” said Brooke Fiumara, co-CEO at OPTX. “With OPTX, El Cortez will have access to data that will create a 360° view of their operations. Increased revenue and customer experience creates a win for everyone!”

Providing customers with a best-in-class product, OPTX addresses the unique challenges operators face with modern technology. The software provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence. The data intelligence used by OPTX creates actionable recommendations for casino operators, provides individualized real-time insights to ensure no actionable players are missed, and allows teams to spend less time compiling data and more time to implement strategies that increase guest visits, revenue, and profitability.

For more information about OPTX or to schedule a demo, visit www.OPTX.com.

OPTX was founded in mid-2019 by former casino executives who believe that only when operations, people and technology come together can deliver impactful results. The OPTX solution is designed from the ground up to simplify complex processes and improve operational efficiency. As an enterprise technology solution for casino operators, OPTX gathers meaningful player data from multiple source systems, cleanses it and then presents it in an understandable and clear manner. For more information on OPTX, visit www.OPTX.com.


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