Change PMS? Hurry up !
The past two years have shown the value and flexibility cloud-based systems can bring as hotels seek more cost-effective ways to manage their operations during the pandemic.
If you are one of the thousands of hotels around the world who have been informed that their heritage PMS is coming to “end of life” over the next few months – meaning there will be no further investment in technical support or sales and marketing activities – you’d be forgiven for putting this straight on the stack “to do” as something to pick up later in the year. After all, travel has resumed and, like many hoteliers, you may be working with overstretched teams. After the chaos of the past two years, it wouldn’t be unreasonable to think that there are more pressing issues to deal with.
But while there is never a perfect time to embark on a major technology transition and its implementation, when it comes to your PMS, it is essential not to underestimate the time required to manage a project of this size and scope. Start planning now and it will pay serious dividends later. This is a huge opportunity for your hotel to modernize and streamline its operations. It’s time to stop “managing around” and embrace the efficiency and value that a cloud-based system can add to your operation.
What is “end of life”?
The past two years have shown the value and flexibility cloud-based systems can bring as hotels seek more cost-effective ways to manage their operations during the pandemic. As a result, many legacy PMS vendors have decided to stop investing in their systems in the near future. But what does this mean in practice? Essentially this means that all marketing, selling and updating of systems will cease – and for existing customers there will be no more (or very little) technical support, upgrades, patching bugs or security patches for the products. This will, of course, leave many hoteliers with property-hosted systems with little alternative but to seek out a new PMS vendor.
This all may seem overwhelming – but we’re here to help!
What is the “cloud”?
While the pandemic has accelerated the growth of cloud-based services in Thailand and adoption has increased by 50%, historically cloud adoption in hospitality is slower than in other industries and resistance to change from legacy systems based on on-premises servers is high. However, moving to the cloud can bring tremendous benefits to your operation, both for your team and your guests.
The automation that a cloud-based PMS will bring will relieve your team and free up their time to focus on serving customers. Cloud-based systems enable better understanding of the business internally, with teams having easier, more accessible, and more visual real-time insights into business performance. Systems are accessible anytime and from anywhere, enabling remote working which has proven particularly useful during the pandemic. Ongoing maintenance costs are reduced – automatic upgrades mean you always have access to the latest features and won’t be disappointed by server outages, a problem with legacy systems. And for the customer, with streamlined and automated processes, the overall experience is improved, which means happier and more loyal customers.
What are the risks of not changing?
Although hotels can continue with their existing server-based solutions beyond “end of life”, it is not without risk. The past few years have shown how volatile the market is and without upgrades and ongoing support, server-based solutions pose immense risk in the event of tax or legal changes. No company can afford to suddenly be non-compliant with tax regulations or legal regulations. Cloud and hybrid technologies allow hoteliers to respond flexibly to fluctuating workloads and regulatory changes, or adapt services as needed, balancing costs and revenue. The decision not to migrate to cloud solutions could be costly.
When should you start looking?
The earliest would be best! A new PMS solution is the most critical technology investment you will make as a hotelier and is integral to keeping your hotel running smoothly. A rushed decision could be a costly mistake impacting both staff efficiency and the customer experience. And don’t forget that you are one of the many hotels that will be affected by this, all looking for a new PMS solution. There will certainly be backlogs, especially considering the staffing shortages the industry is currently facing. Now is the time to act to ensure you have enough time to compile your requirements, research the market, perform a full assessment of available solutions, negotiate and agree to terms and conditions, and successfully implement.
“Whether you’re using an outdated and expensive on-premises system with a limited interface, or have already opted for a basic ‘front office’ solution, now is the time to look at what’s out there”, said Matthew Emptage, Country Manager, Thailand, Guestline. “Streamlining and automating hotel operations will not only allow you to find ways to stay ahead of such a competitive market, but will also allow you to spend less time on your PMS and more time with your guests. .”
How Guestline can help you
As the first cloud-based PMS, Rezlynx from Guestline benefited from nearly 20 years of product development and customer feedback. Learn more about planning your PMS switchover, why time is running out, and how Rezlynx can support your business here.
And to learn more about how Guestline’s solutions can support your recovery, come meet us at the upcoming Food and Hospitality Thailand trade show, Queen Sirikit National Convention Centre, Bangkok, September 21-24. More details here