Airbnb and Tiktok predict the future of interior design

Are you one of those people who is always up to date with the latest interior design trends? Or are you not sure mid-century modernity still exists. Well, if you’ve lost your decorating sense, Airbnb and Tiktok are working together to let you know exactly which style trends are trending. Not only that, they predict the styles that you will see in the design of the house in the future.

How do Tiktok, a social video sharing platform, and Airbnb, an online hosting platform, predict what’s to come in the world of design? Buzzwords. Or, more specifically, they measure the popularity of certain hashtags on Tiktok and compare them to accommodation descriptions on Airbnb. When you have big numbers on both sides this is a good indicator, it is a trend that we will see more of.

Whether you’re looking for your next vacation spot or thinking about a renovation, here are the eight decor styles Tiktok and Airbnb predict you’ll see in 2022.

Unique Glamping Experience, Sutton, United Kingdom

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8. Durable

TikTok has over 1.6 billion views of videos using the hashtag #zerowaste. Many of them are tips on reducing household waste and reusing items. On Airbnb, hosts that include sustainable features are growing 15% more than other listings on Airbnb.

Some Airbnb examples:

Coler Mountain Bike Preserve, Bentonville, Arkansas

Coler Mountain Bike Preserve, Bentonville, Arkansas

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7. Great Millennium

It’s a hashtag that appeared on Tiktok in 2020. It’s a hanger for grandparents and millennials. Elements of this style can include thrift stores, patterns, embroidery, and chintz. On Airbnb, over 14,000 ads feature buzzwords from the great millennium.

Some Airbnb examples:

Gothic getaway, Aboyne, Scotland

Gothic getaway, Aboyne, Scotland

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6. Gothic

With a thriving community called WitchTok, it shouldn’t be surprising that Gothic and Goblincore are popular on TikTok. Meanwhile, there are also over 19,000 Airbnb listings that use Gothic terminology in their listings.

Some Airbnb examples:

Victorian seaside townhouse, Kent, UK

Victorian seaside townhouse, Kent, UK

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5. Maximalism

There you go, minimalism, maximalism is where it is, according to Tiktok and Airbnb. The creators of TikTok are looking for unique artifacts and vintage items that are more, not less. Meanwhile, over 35,000 Airbnb listings use maximalist words like velvet, mixed designs, and animal prints.

Some Airbnb examples:

Ttekceba Retreat, Victoria, Australia

Ttekceba Retreat, Victoria, Australia

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4. Botany

Plants are big on Tiktok. So big that the #PlantTok hashtag alone got over 1.6 billion views. Airbnb hosts also log in to the botanical theme with words like monstera, potted plant, and lush.

Some Airbnb examples:

Back in the 80s, Dallas, Texas

Back in the 80s, Dallas, Texas

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3. Eclectic Nostalgic

On Tiktok, some interiors are reminiscent of the disco vibe of the 70s and 80s with bright colors. In over 50,000 Airbnb listings, you’ll find a similar vibe with buzzwords like disco, 70s, and psychedelic.

Some Airbnb examples:

Centennial Waco House (Waco, Texas)

Centennial Waco House (Waco, Texas)

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2. Seasonal decor

Decorating for the holidays, any party, is popular on Tiktok with videos featuring quirky table sceneries and backdrops. On Airbnb, over 90,000 listings use descriptions such as seasonal, Thanksgiving, and Christmas.

Some Airbnb examples:

Asphodel Cottage (Kent, United Kingdom)

Asphodel Cottage (Kent, United Kingdom)

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1. Cottagecore

It’s a word that has only appeared on Tiktok in recent years, but its popularity puts it at the top of design trends. Perhaps due to the increase in craftsmanship since the start of the pandemic, words like vintage patterned wallpaper, floral upholstery, and wood are very popular. Variants of cottagecore are also found over 110,000 times in Airbnb listings.

Some Airbnb examples:


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