5 new hotels with private clubs, from LA to Atlanta – Robb Report

Covid has redefined staycation. First, out of necessity, pandemic lockdowns have encouraged us to turn our homes into resort-type retreats that might offer some of the same pleasures as a getaway to a favorite hotel. Now, as the world opens up again – but travel further afield is always unpredictable (if not limited) – leading US hoteliers are once again evolving stays by creating ways for locals to better enjoy nearby properties. from their house. Among the most exciting of these developments? Hotels and resorts with their own private clubs.

If the concept of a private hotel club is not new, there are those who are at the Saint-James Club in Paris and Four Seasons Hotel London at Ten Trinity Square, for example, with billionaire Tilman Fertitta’s invitation-only club in Houston Post Oak Hotel– the multitude of new versions launched in 2021 (and planned for 2022) take the concept to the next level. Rather than just providing ‘day pass’ style access to hotel services and amenities (like the pool, spa, or restaurant), these outfits aim to entice members with perks that aren’t even available to those who are registered at the hotel.

The timing for this trend makes sense. When asked why Montauk’s nearly 100-year-old Gurney’s turned out to be the right time to start a membership club, brand owner George Filopoulos said Robb Report that it comes “at a time when individuals prioritize privacy and personalization as well as their physical and mental well-being.” Not to mention, we’ve seen more full-time residents (in the Hamptons) due to the flexibility of remote working.

For a hotel group like Aman – whose members-only offer begins when his flagship in New York opens next year – a club “is an extension and evolution” of the brand, says Vanessa Grout, global manager of Aman Residences and Club. It allows the company to continue to “put our customers and their needs at the heart of our offer”. Seen as Aman’s response to what Grout calls “a much sought-after loyalty program,” the club will bring together like-minded people in its city hotels to enjoy not only each other’s company, but also each other’s company. private spaces, special events and programs and a “private office” to organize VIP access to all things Aman.

In other words, the rise of the hotel’s private club may be one of the more luxurious silver linings of the pandemic’s effect on the hotel landscape. From LA to Providence to the Hudson Valley, here are five newly launched hotel clubs that offer their own take on the member-only concept.

Pendry West Hollywood

Courtesy: Ye Rin Mok for the Britely

Designed in a dynamic and playful style by famous British interior star Martin Brudnizki, this 149-room, eight-month hotel on Sunset Boulevard Houses the Britely, a membership club founded by the property development group. Its mission is to connect a diverse group of Angelenos from different backgrounds, all united by their “brilliant lives and brilliant minds,” as her member information puts it.

This diverse Britely team can enjoy three different member-only lounges – one on the sunny rooftop with city views and all with food from Wolfgang Puck – as well as chic bowling alleys and a lounge. hosting live music. All of these areas are exclusive to the club (hotel guests rarely, if ever, have access), but members can use several hotel facilities like the gym, screening room, and rooftop swimming pool. . As for exclusive experiences, so far the $ 2,800-per-year club has hosted pre-release film screenings, VIP access to shows, and private tours of local galleries, museums and museums. exhibitions of auction houses.

Thompson buckhead

Thompson buckhead atlanta

Courtesy of Thompson Buckhead

Benefiting from a CEO fresh out of a stint at the legendary Bel-Air hotel in Los Angeles, this contemporary-cool ten-story, 201-room tower that just opened joins a who’s who of top hotels in the Tony Buckhead neighborhood of Atlanta. Here, the Tesserae indoor-outdoor rooftop club will eventually have 600 members, all invited by its 40 founding members to create a group that is both diverse and united by everyone’s desire to make a difference.

A mix of warmer traditional elements and mid-century minimalist style, the space includes dining and drinking with drinks from international mixologist Joe Alessandroni and New American cuisine from local chef Josh Hopkins. Membership – which costs $ 2,900 per year after a $ 2,000 initiation fee (five percent goes to local charities) – provides access to guest chef dinners, intimate events with guest lists. ‘secret guests, panel discussions and independent film screenings, as well as Tesserae’s own work. share space. You’ll also benefit from priority restaurant reservations and discounted hotel rates.

Beatrice

Beatrice Providence Club

Courtesy of Beatrice

Former Providence Mayor Joseph R. Paolino, Jr. transformed the city’s 1887 Queen Anne-style exchange building into a new 46-room, decor-tinted Beatrice, the first boutique hotel to open here for almost a decade. He also partnered with the inimitable Italian hospitality-oriented Cipriani family to launch the property. Bellini restaurant and on the roof, the latter housing the private Bellini club. While the restaurant is open to the public, the club is strictly reserved for hotel guests and admitted members, with an annual membership fee ranging from $ 1,400 to $ 2,100.

Membership offers special access not only to the top floor bar and lounge, with its 1,500 square foot panoramic terrace with city views, but also to private Sunday brunches, jazz nights and movie nights. Club officials are currently selecting 150 to 200 members from the 800 applications they have received, mostly from business executives, health professionals and academics, as well as people living near Newport or parents of students at the city’s universities.

inside

Inness Hudson Valley

Photo: by Adrian Gaut

A 225-acre, 40-room country club-style resort in the bucolic Hudson Valley of upstate New York, about 90 miles north of Manhattan, inside is the brainchild of architect and chef Taavo Somer, whose Freeman Empire in the early 2000s ushered in an era of urban lumberjack chic, taxidermy renaissance and nose-to-tail restoration at home . For the grounds, he partnered up with company landscaper Miranda Brooks (Anna Wintour is one of his clients), while a host of designers and developers helped with the rest, which includes pools, trails hiking area, an event barn, a three-acre organic farm land and an on-farm store.

For annual fees ranging from $ 1,250 to $ 5,000, members enjoy unlimited access to it all, plus preferred tee times at its nine-hole King Collins golf course, priority restaurant reservations, discounted rates for stays at the 28 modern cabins and the contemporary farmhouse with 12 rooms, plus member-only classes, dinners and children’s programs. Most of the people who bought are from New York or have homes in the area.

Gurney’s Montauk

Gurney's Montauk

Courtesy of Gurney’s Montauk

This Hamptons Favorite at the easternmost tip of South Fork on Long Island, it’s nothing new, but its club offerings are. In the summer of 2021 — largely in response to the increase in the number of full-time residents of the Hamptons WFH — Gurneys launched a trio of membership possibilities priced at $ 30,000 to $ 50,000 per year. The resort membership level offers VIP entry to the hotel’s Beach Club, previously reserved for guests, and a 1,000-foot-long private beach; but unlike hotel guests, members have their own waterfront lounge chairs with food and drink offerings, as well as private storage for their personal items.

The spa membership tier offers special use and an exclusive treatment menu at the resort’s 30,000 square foot wellness center (scheduled to open in March), including its indoor saltwater pool and its hydrotherapy areas; here, the membership also offers a free monthly spa treatment and a personal training session. Finally, the Unlimited access membership combines Resort and Spa advantages. Other member benefits include priority access to resort restaurants and special events, plus room discounts at this quirky Gurney’s as well as nearby satellites Star island and in Newport, Rhode Island.


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